The brief for this project was to create and design a new budget line for Pams — the largest selling brand in the New Zealand grocery market, wi… Read More
The brief for this project was to create and design a new budget line for Pams — the largest selling brand in the New Zealand grocery market, with specific limitations. A maximum of two spot colours, two typefaces, and no images were the requirements for each product within this budget range, aswell as maintaining a consistent design across the range.
The aesthetic of this budget range of products was based upon hand written typography with emphasis on what the product is and the quantity. This is based on research of what the consumers of this budget range need, as they need to find products fast and easily, with quantity being more important the quality. The hand painted backgrounds with handwritten typography gave an organic budget looking appeal to the products while also enhancing readability through contrast. Sizing defined my hierarchy within the layout, and colour portrayed the flavours of my products. Read Less