Palmela G is an established custom-made swimwear boutique in Los Angeles. In order to build brand awareness online, Palmela G wanted to create a …
Palmela G is an established custom-made swimwear boutique in Los Angeles. In order to build brand awareness online, Palmela G wanted to create a simple landing page to drive customers to the store. Each customer is fitted for a suit that will compliment their body type, and as an added layer of customization one can choose from a variety of fabrics, as colors and patterns are an intrical part of each design. The brand is inspired by the tropics and nature along with the owner's love of animals (no fur is used and the store itself is dog-friendly). Taking all of this into account, the concept was to create a landing page that would have the viewer enter the "world" of Palmela G while conveying a refreshing, tropical feel. TM Design Studio scouted and provided creative direction to an illustrator to bring the concept to life. The icons along the bottom give a nod to the custom-made, custom-fitted aspect, while the main illustrations focuses on the inspirations behind the swimwear designs.
Published: January 28, 2013
See all See