Paint Media & Music came to us with a valid question: how do you visually identify a sound studio? Paint creates the sounds you associate with brands. Paint didn't create the theme from Jaws, but that's an example of sound branding.
Paint creates sounds that help you see. Hence the three lines that resemble sound found within the logotype. Like most of our ideas, this one was sitting right in front of us, we just had to find it. That's when our job is most fun, when we can make obvious what is normally hidden to the eye.