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Bēhance

Paila - Ice-cream Parlor

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  • PAILA
    Ice cream in a pan.
  • PAILA is a traditional Ecuadorian ice-cream, typical from the northern cities, where they prepare it in a very particular way, with natural ingredients and using as base ingredients the juice of the abundant fruits of the country.
  • The concept for this project was born after a dedicated analysis of trends in the city of São Paulo, where people spend more of their concerns to having a healthy life, actitudes and routines. Another main characteristic of this metropolitan community is the fact that, being a city with more than 10 million people, is a cultural and artistic centre.

    This facts made it possible for a product like the typical ecuadorian "Paila" ice-cream, to enter this openly cultural medium and give its products and benefits to this community.