Paddle Faster is a fictional white water rafting company, in need of a logo and graphic standard manual. The logo has a blue wave form representing rapids, with free form light blue letters spelling out “paddle”, and a darker red lettered “faster” skewed to portray a sense of energy and motion. Contained in the GSM are pages dealing with all aspects of corporate brand identity, including proper, alternative, and incorrect logo usage, colors, font selection for corporate communications, and business collateral including business cards, letterhead and envelope. After initial development through sketching, the project was continued in Illustrator, and finalized in Indesign.