Showcase & Discover Creative Work Sign Up For Free
Hiring Talent? Post a Job


Packed: Engagement ring

  • 35854
  • 401
  • 8
  • Packed: Engagement ring
    A jewel case for the engagement ring that fits inside a wallet
    > For purchase inquiries, please contact Andrew at

    *project featured on: | | Gavin Embrose's Basics Graphic Design: Design Research (Book) | | Fancy | Trend Hunter | Trend Updates

    * Ranked #2 on the Top 100 packaging designs of 2011 on the
  • The size of the traditional box is often very noticeable when placed in the pocket
  • Featured websites
  • Project featured in Gavin Ambrose's 
    Basics Graphic Design: Design Research
  • Backstory
    The ring packaging formed initially after speaking to 2 local jewelry designers. Through the interview, I confirmed my hypothesis that jewel cases for engagement rings are more or less the same. I was shown 2 catalogues that showcased hundreds of jewel cases with very little variations. Having done some research, I began the initial concept design. During that same period, I was also extremely intrigued by popups. So, as I was designing, I started to combine the two elements together.

    The project however didn’t really start taking shape after a suggestion from a classmate. He suggested that I look into what happens during a proposal and perhaps having it hide inside a wallet could be a possible solution. Luckily, one of my friends recently got engaged, so I got to hear the entire walk through. It then confirmed that it is awkward carrying a bulky jewel case and the wallet idea seemed like the perfect solution.

    8 months later with countless prototypes and much help from my peers and professors, I have succeeded.