The assignment was to make up a new product for Tine. The product was milk with vitamins and flavor, which we could decide ourselves. And we had to come up with the name. The target group was students. "Make a product that will increase the sales in the target group, so that student will drink more milk."
The name is short for vitalize me, and the signal is that each customer is special and has different needs. One student needs more a-vitamins, and should buy the blue one, with banana and blueberries, because banana is rich on a-vitamins. So the milk is rich on vitamins only because it contains fruits, that gives it a nice flavor and helps you get the vitamins you need. I would not a buy milk added artificial stuff, so my milk contains only things that are good for you!