Elies Miró is a company who makes chocolates for other companies. Now, they want to grow up and be known with their exquisit work. So, they need a packaging which reflects two things: the pleasure of eating chocolate and luxury.
To do that, the idea comes from the museums and their masterpieces (golden frames): every chocolate is different, every chocolate is a masterpiece, they are surrounded by a golden frame.
The outside of the packaging consists in a pattern made of brown triangles giving a chocolate appareance but breaking with the squared conventional form.
The naming is Arts&Dabs. This is a way of playing with two concepts: the Arts&Crafts (characterized by handcrafts) and these chocolates are some kind of masterpieces with flavour dabs.