Packaging and label design for caribbean liqueurs
Label & pack redesign proposal to bring key product up market & to reposition.
Create a brand architecture to articulate & clarify each line’s unique selling proposition and positioning in relation to the parent brand and to the competition.
De La Grenade offers a large range of products including some which are unique. The liqueur is one. A secret recipe handed down through the family from its inventor Captain Louis de La Grenade, has a fascinating provenance and story. We feel this would make a great ﬂagship product from which to drive perceptions of the company.
They have a long history and presence in Grenada. Their expertise lies primarily in the production of Nutmeg- based products, which include liqueurs, jams, spreads and syrups.
We used La Grenade’s legend as the concept for the label. We wanted to give to the bottle a mix between myths and realities typical of the caribbean history.
There’s a legend in the West Indies and many are they who do believe, “Rub your finger on the Captain’s head”. Sit quietly on the edge of your bed, holding a bottle of “La Grenade” liqueur. With thoughts and wishes most pure. Press your finger on the Captain’s head. Turn your mind to the path you wish to tread, The spirit of the Captain will hover around. Good luck and fortune will forever abound!