Colgate Eco-Friendly Series
This project required me to take an existing brand and make the packaging more sustainable.
I decided that that the Colgate packaging and some of the products themselves were wasteful. Realizing this, I decided to create the Eco-Friendly Series, where floss comes in a wrapper and will be stored in a stainless steel tin to cut back on all the plastic being used in the dispenser. Toothbrush heads are also sold in wrappers and become replacement heads that fit into a stainless steel toothbrush body to cut back on plastic waste as well.
Created via ARTD 3040 (3-D Design), 2011