The objective was to improve the brand positioning and the sales rates by re-designing the Imation packaging for the storage media for the European market. When the design direction proved to be succesful we continued designing the flash drives packaging as well. The resellers introduction of the new packaging design direction was held in Montreux. For this Imation event I set up a booth design, banners, powerpoint- slides, and campaign colateral. A stylish design manual (in a blisterpackaging) and advertisments followed.