You judge a book by its cover and the Product by its Packaging
Guide: Mr. Apsaran Raja
- This course was a Group assignment with two designers, one communication and the other an Industrial designer working on packaging of a product for two target groups.
My team mate was Mr. Sombuddha Mahapatra, You can view his Portfolio Here
- Need: There is always a consistent amount of consumption of ice creams, and so it demands an interesting packaging. Our main aim was to create an exclusive, top of the line ice cream brand and its packaging. The Need area includes the problems faced by users during consumption or transit and also to add a certain amount of fun aspect to the whole experience. We termed the same as a “break-away” from routine and an “instrument for creating new experiences” which in turn become memories. Therefore the need was to create an innovative and interactive packaging.
- Mood Board
- For Product: We took the idea of break-away and take-away. Break-away being a break from normal routine, which creates new memories and enjoyment. Take-away is something that you can carry along, like walking as you relish your ice cream.
For graphics and name: While naming our ice cream brand the properties of ice cream were considered. The graphics was derived accordingly keeping the logo in mind and other aspects like fun, enjoyment, messy, happiness and modern. The Ice-cream cup for kids was positioned as an interactive break-away from monotony.