Year & Location
2011, Helsinki, Finland.

Assignment 
Art Direction, Packaging Design

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JuiceGuys started as a small family business in the 1980s in Helsinki. They launched Mehuiza premium smoothie brand to satisfy the demands of the fast growing health-conscious customer base. The fresh and delicious smoothies made the small grow big and now you can find Mehuiza products in almost every deli, supermarket and gas station.

Currently JuiceGuys Oy Business has merged with Green Taste Oy.

As their customer base and popularity grew, they needed a new fresh design. The company approached Toni Hukkanen Design Studio with a desire for a colorful and simple premium level packaging. The bright colours and the simple design really made the brand stand out and set it apart from its competitors. Mehuiza found a way to connect with their preferred target group.