These package designs were created for the jam factory of Bakonybél, for their new products: rose hips, blueberry and wild blackberry. My aim with the design was to create something different from the conventional wrapping, still keeping in mind the factory's traditions which go back in time. As a child I saw my grandmothers wrapping the jars in newspaper to store and carry them. This has inspired me to create a newspaper resembling the 1970's, which became the wrapper itself. Besides the essential information concerning the jam, the newspaper contains the history of the factory, the possible use of the jam and recipes. This combination of the old and new is to make the product attractive for all generations.