Package design for smoked trout and cognac-marinaded gravlax.
In this school assignment we created packaging for a fictitious fish farming company named Northern Seafoods.
Northern Seafoods wants to be associated with quality and exclusivity, and they are very conscious of the role as a supplier of seafood. Northern Seafoods will see themselves as "your preferred supplier of salmon and trout". Northern Seafoods will marketability their products above the gourmet shops in Europe.
Northern Seafoods is concerned that the products they produce are connected to the place it comes from. They are also concerned that the products are local and that they are made in a small factory, thus not mass produced. This means that their fish products have very good quality.
