Moving from South Africa to a fast-paced New York lifestyle, I quickly learned to appreciate easy, time-saving products, including convenience foods. As we race to start each day, hurrying to catch the subway, or avoid the rush hour traffic jams, we often skip what is said to me the most important meal of the day - breakfast.
Breakfast now is offered in several non-traditional options - semi-prepared, frozen foods that need a simple spin in the microwave, or quick grabs from the corner deli, or packages of grab-and-go foods stashed in kitchen cupboards. Together, these options offer numerous breakfast meals. However, I feel cereal, the most classic of breakfast options, has not yet become easy, convenient ad portable.
For my MFA thesis product, I created a brand, named BREAKFAST, to host this innovative, exciting and delicious product.
The project consists of a package designed to hold both milk and cereal in different compartments within the same container. The milk is contained above the cereal, and is kept separated with a foil seal. To consume, the seal is punctured with the back of a spoon, allowing the milk to pour down into the cereal - easy, fast, on-the-go!