- Package Your Personality
- We at I know a guy are made up of a cluster of personality flaws and restraining orders, and like everyone else we have brands that we associate ourselves with, but Starbucks, Nike and Apple don’t exactly reflect our individual personalities.
So for you to know a guy we’re going to put elements of our personalities in some neat little packages too amazing to exist in the real world…
These are my own mockups and outcome. Check out the I Know a Guy blog to see the group’s outcomes.
- caffeinated concepts:stimulating substances
Based on how they described my personality, the I Know a Guy guys assigned me the task of designing a coffee cup. I also thought about other stimulating substances that could carry my brand - cigarettes, herbal tonics, alcohol. Further research would be needed to design more appropriate labels and packaging.