This is a school project that I completed on my own using Illustrator and Photoshop. The assignment was to design a package for any product, or redesign an existing package. With a love for New Glarus I decided to update the simple packaging for their seasonal beer by incorporating my love for 50's pinups. In my study of beer packaging I found that the sky is the limit. Packages range from formal, and classy to weird and hilarious. I decided to go with the later and play off the beer's name by featuring the beautiful Jayne Mansfield as the new face of Totally Naked.
The hardest part of this project was keeping my Dad and boyfriend from drinking it!