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Bēhance

  • One application. Three devices.
  • Whether by car or by plane, by boat or by train, traveling always involves lots of sitting and waiting. To alleviate some of the inevitable boredom, BBDO New York came up with a novel way to convert your travel time into HBO time called "Pack Your HBO."

    Visitors to packyourhbo.com use a slider to adjust the duration of their travel. Pack Your HBO then displays a suggested playlist from its slate of popular shows, which can be customized by genre (dramatic, hilarious, sexy, historical), or show title, including hits such as The Wire, Entourage, The Sopranos, Sex and the City, and The Pacific.

    Rather than build multiple versions of Pack Your HBO for various platforms; desktop, mobile & tablet, MPC created a single build with stack adjustments for different devices in less than 6 weeks.