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Bēhance

Pablo Toledo. Branding

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  • This corporate identity was a job for a computer lover and collector of endless forms that computer generated. Therefore, this assignment was to reflect something of the essence of Pablo Toledo.

    The media that needed was not very much, so we focus on the essentials: business card, CD cover and post-it as merchandising object to give to their customers.

    Both for the business card to the CD cover we rely on the old diskettes, referring to the time at which to exchange information was more tangible. As for the post-it, the idea that a giant pointer stick to your screen reminding you something important seemed, above all, consistent with the medium in which are commonly used post-it, while captures attention, either because it aims, either because it has a different way than usual.