Paaro Oye is a brand that curates & sells contemporary Indian jewelry with a twang.

 

This brand is based on the personality of Paaro. Paaro is actually a character from the famous bengali fiction "Devdas", Paaro is a girl who is full of zest and zing. There is never a dull moment in her life. There is colour, beads, stones & glitter oozing everywhere she goes. 

 

For this branding I took inspiration from the over decorated trucks of northern India & Pakistan (once Punjab)  in order to bring out the exuberance that the products exhibit.