// PURE is aquality beauty line created by only organic and chemical-free ingredients. The concept was to make the packaging reflectthe pure nature in which the product was made from. The challenge was to come up with a designthat emphasizes beautiful and clean skin that comes from a product created bynature. It is mainly made with a glassand a label is adorned simply by black threads sewed onto Egyptian cotton. Below the cap, there is quilted raffia.