PUMA wanted futuristic and completely unique concepts.
The concepts should trigger the consumer to question if it was a real product or pure fiction.
We worked on cooperation with PUMA and the creative agency Robert/Boisen.
Our role was to develop the concept and produce the final photorealistic 3D renderings in house.
The series included concept development, packaging, graphics, 3D design and product design.
One of the illustrations was used as the main poster for the UEFA 2007 campaign.