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    Public is a company focused on creating social impact through an unusual approach that marries profit with purpose, and that mobilizes people by making acts of “good” part of their everyday lives. The identity needed to reflect this unique philosophy, and to capture the personality and energy of the company’s founders. 
    We deployed neon yellow with black and white photography to evoke the urgency of Public’s work, while bold statements provoke viewer engagement and express the playful wit and attitude of the brand.