USER GENERATED MAILING
- User Generated Mailing
Here is a multi-awarded campaign for Gas Natural BAN 2008 to detecte & promote an unusual product: pool-heating service. As product was not usual the strategy & creativity even weren't. The case includes ideas for the generation of database using on-line resources, a pleasent direct mail to the club & condo's administrator with a funny UGM video made for the neighbors. 
Mc Donald´s 5k- THE SOCIAL RACEAdvertising, Web Design, Writing
LO QUE ELLAS QUIEREN- BlackBerryAdvertising, Creative Direction
REAL MEN´S FANSAdvertising, Copywriting, Creative Direction
EL ULTIMO SMARTPHONEAdvertising, Copywriting, Creative Direction
PUB ILICITY 2Advertising, Multimedia, Video Game Design
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