P.U.B. Department Store
- PUB Department StoreBrand Identity
- A new identity based on the original. Founded by Paul U. Bergström 1882. A clear framework for maintaining the values and aesthetics that once was signed during the heyday 1920.
ShoppingbagBuilding from the city archives, re-drawn to comply the custom made lettersbased on the original (previous image)
Detail, wrapping paper. Gold on white.
Brownish marble and gold-plated letters.
Cutomized typeface ”Bergström Sans”
Edit by Typecraft
Logo seal- Source of inspiration: Image from the PUB archive.Beautiful aesthetics of the heyday.Where architecture, interior design and typography is one.
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