PSMA Recruitment Video 2012
Written by Gary Jordan and Alexis Drobka
Director/Editor- Gary Jordan
Director of Photography: Alexis Drobka
Actor: Ryan Ulsh
This video was created for the purpose of creating an easy-to-remember idea with the simple message of "experience outside the box" in the minds of current and potential members of PSMA. It creates a unique memory node that is different from other types of recruitment videos on campus that have a more Q&A type of feel. The idea for the video is to strengthen brand equity.