The goal of this project was to create a branding scheme for the fall 2011 north central regional Pi Sigma Epsilon conference. Pi Sigma Epsilon is a Marketing fraternity, one of the largest in the nation. The conference was being held at my college, so my chapter was in charge of all promotional materials.
My marketing team came up with the tagline Meet, Greet, Connect for the conference's overall brand. I was in charge of creating the materials that went with this theme. I thought of the idea of having some elements of the logo connect, so I put the words into a circular brand.
In addition to creating the logo I had to apply it to all needed situations and this included directional posters, packet covers, t-shirts, and many other situations.