New logo and editorial re-design make the rebrand proposal of Proteste consumer magazine. New design concept and art direction of the magazine cover and inside pages. The approach consists of the conversion of a visualy loud magazine for the masses into an organized, easy to read, consultation catalogue. The clean and fresh editorial layout respects a very tight grid which has a little twist, when it transforms two sided pages into one single page. The layout organization finds inspiration in web references that are adapted into small touches as the index page and the pagination. The pages backdrop are covered by distinct patterns, adding a classic touch to the clean organization of massive amounts of information.