The popular, yet aging print magazine PRINZ reached it's end-of-run in late 2012. Challenge was to reconceptualize the brand for the digital age and create a new product which could compete in the a digital market, while remaining true to PRINZ's heritage as a lifestyle and nightlife magazine with a loyal community and dedicated readership.
The new PRINZ aims to be simpler, cleaner, easier to use and to deliver fantastic content to local readers throughout 16 of Germany's major cities.
As a part of the Intosite team, I had the opportunity to work closely with stakeholders towards the creation of personas and user journeys, as well as working on wireframes, interaction, layout work and the PRINZ re-branding.
Project Team:
Project management: Jens Müller
Creative Lead / Art Director / UX: Liron Tocker
Concept Design: Jens Müller, Liron Tocker
Art Direction support: Malte Scheumann, Philip Richter, Tobias Koch
Development Lead: Matthias Bauer
Frontend development: Philip Richter, Tobias Koch, Anna Fohlmeister
Backend development: Jan Vesper, Marian Gaebler, Wolfgang Boremski, Kristopher
Jelineck, Jochen Wersdörfer
SEO: Nadja Bothe
Social Media team: Heidi Nicklich, Tristan Mandel
