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PRECISION - feedback seeking :)

  • Precision PT - Train with Purpose
    Still at square 1. I'm hitting walls here and would love some feedback!
  • Precision PT provides sport specific and conditioning training. A bespoke plan, tailored to your specific needs that will provide the athlete with the best sport specific training, knowledge, nutrition and mental aptitude so they can apply it to their chosen sport and excel at it. 

    Precision aims to encapsulate sport, progression, learning and success. The customer that seeks Precision's training plans has a very specific goal in mind and is already a very active person if not semi professional.
    Precision approach is more than that of a personal trainer, will follow up even after the business relationship is over, aims to learn from you as well as teach you, helping you to get where you can go whether you know it already or not. 
    Train(ing) with purpose it's a way of life, everything someone does is with a purpose and the result, an opportunity for learning. A negative result is not a failure. 
    No fuzz from any of the parts, 
    Precision will be helpful and friendly but will make you work hard. A mentor at times strict, at times fun that will be supporting you along the way.

    Keywords: fearless, confidence, resourceful. 

    The wall:
    The tagline train with purpose is actually the domain name, but just for the UK. Try googling precision or train with purpose and you'll reach everyone in the competence but my client. The website is already up so I have to give both names important roles. My idea is using precision in more corporate stuff such as business cards and invoices and stick to train with purpose for any kind of promotional material (tshirts, flyers...) so that people TWP and search for it - hopefully using google uk. 
    Is this really a good idea?More of it below.

    Any comments would be much appreciated. Thanks!