The message of the whole project, is to say that the world is still full of things waiting for us to see. A thing or an object, has the presence that affects its environment. It's just like colors for example. Colors send messages to us, both physically and psychologically. All you have to do to receive a message from a color, is to open your eyes in an illuminated place. But with objects, it needs an element that's related to creativity somehow and the ability of seeing the unseen. Maybe this unseen part is hidden beneath the meaning that kept people from seeing this table for example as I've done, as anything beautiful, anything other than a surface to use for writing or preparing things.
So it's about getting rid of the "Ready-concepts" of things.
I guess if we remove our thoughts about the utility of things, we'll see a whole new world, full of abstracted shapes, surfaces, lines, cross points,… it's like giving birth to a new world out of the womb of the world as we know it. A new world of aesthetic values only, with no utilities. It's pure art!.
I guess Marcel Duchamp would have loved this! :)
Now the difference here is that after I get rid of my "ready-concept" about an object, I never forget that I'm a Designer and utility is a vital part of what I do. So I use my creativity to generate a new utility and then I add it to the object I'm dealing with.. And in this particular project I did this by abstracting the table even more, when I removed the 3rd dimension from the way I've seen it. That generated new cross points between the table legs in the front and the ones in the back, which never exist in the real 3D environment.
And then I treated the font just as I treated the table, not to mention that a glyph is an already abstracted element. I just imagined it after re-adding the 3rd dimension.
That's the different between what Duchamp made and what you see in this project. And it's pretty much the difference between the two mentalities of Fine Arts and Design.