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Bēhance

Beacon Interfaith Housing Collaborative

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  • Organization:
    Beacon Interfaith Housing Collaborative   
     
    Project:
    Visual rebranding and accompanying Brand Standards/Usage Manual.
       
    Purpose:
    Maximize awareness for its mission to end homelessness in the Twin Cities with a more current, relevant “look and feel” to communicate the organization’s purpose and enhance awareness, interest, and action.
       
    Solution:
    1) Workshop – Begin the creative process with an interactive visual brand working session attended
        by representatives from each of the 50 organization-supporting faith institutions. This workshop was
        initiated to facilitate visual direction consensus and was highly successful
     
    2) Logo Treatment – Apply the agreed-upon workshop direction to a bold, multi-denominational,
        iconic symbol for “housing” as the organization’s logo (representing all congregations and their
        shared mission)
     
    3) Brand Tool Box – Establish color palette, fonts, and imagery to best represent the organization
       
    Outcome:
    1) Brand was applied to all media formats 
     
    2) Several branded marketing elements were created by UNO: stationery system, collateral/brochures,
       events communications, promotional items, annual report, web landing page, and posters