I was challenged with creating the LOOK of POOL Swimwear, a collection of sleek and simple swim separates and one piece suits that combine luxury with practicality for women who have moved beyong the bikinis of their 20s. Sophisticated, earthy, practical, luxe. I kept the overall imagery of the brand simple yet thought-provoking, choosing an earthy color pallet that conveys a sense of timelessness and feminine strength. Photography that captures the essense of the target market and their ideal environments projects a sense of "I want to be there and I can relate to the model as a strong and confident woman of character." Simplistic layouts with clean lines and well-balanced color and composition capture the spirit of POOL's brand promise of delivering beauty, comfort, timelessness, luxury and practicality to today's woman.