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PNC Bank - "S" is for Saving

  • PNC Bank - "S" is for Saving

    Agencies Razorfish and Bernstein & Andriuli requested us to do the Art Direction of PCN Bank’s new website, dedicated exclusively to children.
    The idea consisted in developing a graphic platform to teach children about the concept of "saving".
    As we love what our friends from Bosque Studio do, we worked together with them to develop the art of all games and sections. We had a lot of fun and the result is a lovely web, full of joy, colours and beautiful characters. Enjoy it!

    www.pncsites.com/sisforsavings/index.html

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    Las agencias Razorfish y Bernstein & Andriuli nos llamaron para hacer la Dirección de Arte del nuevo micrositio de PCN Bank, destinado exclusivamente a los niños.
    La idea consistió en desarrollar una plataforma gráfica para enseñarles a los niños el concepto de "ahorro".
    Como nos encanta lo que hacen nuestros amigos de Bosque Studio, desarrollamos junto a ellos el arte de todos los juegos y de las pantallas. Nos hemos divertido mucho y el resultado es una web llena de felicidad, color y bellos personajes. ¡Disfrútenla!
    • Directed by:
      Plenty

      Art Director:
      Pablo Alfieri

      -----
      2D Illustrations:
      Estudio Bosque & Elda Broglio
      3D Graphic design:
      Andres Reisinger & Pablo Alfieri
      3D Modeling & textures:
      Andrés Reisinger, Pablo Alfieri & Nicolás Broner
      3D Rendering & Lighting:
      Andrés Reisinger & Pablo Alfieri

      Production:
      Inés Palmas

      Year:
      2012
    • Client:
      PNC Bank
      Agency:
      Razorfish
      Creative Director II:
      Wayne Fujita
      Associate Creative Director-Copy:
      Arthur Vaughn
      Creative Resource Manager:
      Yael Bloom
      Rep Agency:
      B&A
      Production Manager:
      Aaron Barr