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PLANTERS PEANUTS NEW IDENTITY AND BRANDING

  • This project is about changing the look of Planters Peanuts. This is more of a simple and minimal look. There is a lot of experimenting with typography in this project. I always enjoy playing with type so I thought I’d change things around with a product. Mr. Peanut, the main character and part of the logo for Planters peanuts is now simplified to just his hat and monocle with just using type. These two things are main characteristics that are identifiable and taking out the body and face of Mr. Peanut was a different way to look at the Planters Peanuts look.