exhibited in City University in Hong Kong
Hong Kong old propaganda graphic design is unforgettable. For every Hong Kong people, it is not only our mass remembrance, but also recorded over time changes. From Florida Water of the “Two Girls Brand”, movie posters, I saw Hong Kong’s enthusiasm. Every thing become sentient and speaks to me. In front of cinema, every hand draw advertising poster has own flesh and blood, lively, because every piece is difference from the others. At that time, no matter on the material, visual elements, graphic design was full of Hong Kong unique style. In the design history, Hong Kong owns it only unique style in 40’ s-50.
I do not understand why I deeply interested in old propaganda graphic design and try to ask why. Therefore, in the beginning, I did research for that period’s graphics and analyze it’s visual, especially common graphic’s criterion.
Starting from this mystery, I am going to extrapolate step by step for search inspiration for this project.
Digital revolution influences Arts. It allow design without thinking. Words to William Morris, to reply Willian Morris, who thought that most of products in Industraial Revolution definite as kitsch, however, what would be the result after digital revolution? Nowadays, new media are widely used by commercial promotion or other communication ways. Is it all of them need new media? Are new media expressing a better content? Why do we use new media, because of better attraction?
When audience walks through the distance sensor, old Hong Kong graphics style projection changes according to distance. On a simple graphic, it also includes timeline and motion.