As a label for our work together, Thiemo Gillissen
and I have created PITCH&SERVE
, a creative service agency based in Graz, Austria focusing on marketing, design and media.
The name was born out of an observation of the creative process between artist and client, typically being kicked off by a pitch, in which an idea is presented and concluded by the presentation of a finished product, the serve. Splitting up the creative process into these two parts allowed us to first focus on the problem handed to us and make sure we gathered all the necessary information before entering the actual design process.