We live in a time where everything or everyone can be upgraded or ‘pimped'. After the worldwide acceptance of plastic surgery, it was time to subject our worldly possessions (Pimp my Ride) and digital identities (Facebook) to an esthetical and/or functional upgrade. So it's likely that eventually everything will be pimp-able. Even our own planet.
Studio Smack presents ‘PIMP MY PLANET". A short animated film and game trailer in which the possibilities of playing God are explored. Redesigning the planet according to your ideals or aesthetic values. What are the consequences of your actions?
This work was part of an exhibition called ‘HIER&DAAR' in the summer of 2009. At the invitation of art institutes MU and KOP, 20 promising artists and designers from Breda and Eindhoven, all born after 1970, show new work in two groups both in Eindhoven and in Breda.
Silver Award Winner at European Design Awards 2010 (cat. Motion Graphics) and Nominee for the Dutch Design Awards 2010.
This work was commissioned by Stichting KOP and Stichting MU
Fine art prints of this work are now available at Frame Factor