About
Throughout the website the user will see various comical illustrations involving the restaurants mascot; a pig. This explains the "flying pig" origins. The storyline is based upon a rather odd love story between a pig and a chicken whose love triumphed against all odds. Although strange and comical, this storyline is carried throughout the entire restaurants branding. The pig and chicken love story would be used in merchandize (shirts, hats, coloring books, etc), imagery inside the restaurant, social media and advertisements. Pigs & Wings is not just a restaurant but a culture of it's own and having this storyline reinforces the uniqueness of this establishment.