Piccadilly Opticians is in Birmingham. It is right in the city centre. I am the offical Graphic Designer for these guys. The store called 'Piccadilly Opticians - International Eyewear'. Go and check the place out. My aim was to re-brand and create the whole advertisement. Quaterly magazine. Also the re-desgin of the store including bags and letter heads.
So this is the start of a massive project. I have only done the logo so far and the 'FALL edition' of the magazine. So have a look and comment I'm sure the guys in the store would like to know what the public think.