- PHI Network Services Branding/Logos
- My first logo/branding work and also my first time with the designer/client relationship as well as the iterative process displayed in the logos.
Concept was to relate the mathematical symbol/number Phi (φ / 1.618) otherwise known as the golden ratio, to the logo itself. First thought was to get the proportions of the background square to 1:1.618 and then the p/φ similarity seemed obvious. Here's what I got.