One Heart Many Lives is a government initiative to get men to check the health of the hearts early. Maori and Pacific Island males were dying 10 years younger than their counterparts and this trend needed to change.
The commercial below was one part of a much larger programme, which saw us spend six months working on a social campaign at grassroots with the communities this affected most. It was a really rewarding project that was hugely successful for the client and the community.
My roles: Concept, Copywriter, Agency Producer.