PGB is a NYC-based restaurant group founded by chef Jeremy Spector. Their signature product is their hot sauce, made from the freshest habanero peppers. Using the little orange pepper as my inspiration, I designed an identity for PGB that embodies their fun, natural, and 100% homemade approach to food.
ART DIRECTION, ILLUSTRATION & DESIGN
MARKETING, BRANDING & COPYWRITING
CHEF, OWNER, MAD SCIENTIST