Once again we had the pleasure to help PFAFF to launch another great sewing/optional embroidery machine from their creative line - PFAFF® creative performance.
Early in the process we decided to use 3D animation on all of the machine shots to get more control of light material and overall look.
We had ideas of populating the scenery with theatric white cutout trees and stuff around the machine, but the idea was turned and twisted a couple of times and after a while we ended up in reducing the scene to a quite clean white studio atmosphere. This was mainly to let the machine get all the attention throughout the shots.
3D modelling & lighting: Piotr Kosinski
3D animation & post prod: Ulf Textorius