PEPSI
CHANGE THE GAME
CHANGE THE GAME
FOR THE AGAINST. Let’s stand up then. For the oddballs. The opposites. The ones who swim against the tide. And live to tell the tale. For the no-men. Those who don’t fit in. Or toe the line. Or go with the flow. For the unboxed. The ulta khopdis. The fearless. For the nons. The non-conformists. The non-traditionalists. The non-loyalists. For those who question the sacred. And bid for the forbidden. For those who think no is a challenge. And don’t is an opportunity. For the re-inventors. The re-definers. The re-everythingers. For the game changers.
Creative Team
Creative Director : Agnello Dias, Santosh Padhi
Art Director : Santosh Padhi, Ashish Kalpund
Photographer : Amol Jadhav