PENRAD Imaging has been providing Southern Colorado patients and physicians with excellent and comprehensive medical imaging services for over 25 years. Unfortunately they have not updated their brand advertising in nearly a decade. That's where we came in. Their marketing team realized everything needed to be updated...Their brand messaging, their image and they needed to reaffirming their dedication to the Southern Colorado community.
The rebranding was applied to all advertising and communications including: web, social media, physician communications, and traditional advertising.
RESULTS
After one year of the new branding and advertising strategy being launch PENRAD Imaging gained significant increase in awareness and an increase in patient appointments. According to PENRAD Imaging's Director of Marketing and Communications, the rebranding efforts was the driving force behind the increase in patient appointments and based on patient surveys the advertising was one of the top reasons patients requested to have their imaging done at PENRAD Imaging.
Print Advertising
Winter Outdoor Advertising
Television – 15 Seconds
Non-Traditional Sidewalk Ad
New Courier Vehicle Graphics to extend the brand further into the community
Website
3T MRI – Campaign
With a new brand came new technology. The 3T wide bore scanner is larger, faster and provides more detailed scans to PENRAD's radiology specialists. So we need to let everyone know there was two more great reasons to use PENRAD Imaging.
3T MRI – "Coming Soon" Teaser Television – 30 Seconds
3T MRI – "Now Open" Television – 30 Seconds
Outdoor Ads
3T MRI – Direct Mail to Physicians
