Peggy Noland is a working fashion designer in Kansas City, and a dear friend of mine. In 2001, Peggy began her own clothing label, Peggy Noland-Kansas City. Peggy opened her own boutique in 2006 in Kansas City's Crossroads District. She has been featured in numerous magazines and websites, including: WWD, Dazed and Confused, The New York Times, Elle, Nylon, Vogue, Spin, Glamour, GenArt, and Teen Vogue. Peggy has outfitted band members from Fischerspooner, CSS, Tilly and the Wall, Gossip, Sky Ferreira, and SSION.
FASHION WITCH IDENTITY
Peggy's current shop installation consists of thick, green styrofoam fingers painted with lush, pink nail polish that line the interior of the store. The exterior features green goo oozing from the shop facade, a nail polish bottle that has just scribbled her name onto the shop window, and a gigantic hand pointing at her door, glamorously beckoning the viewer to enter. In piecing together the visual identity, I used some of her styrofoam sculptural elements, a matching color palette, and a tripped-out cow pattern, to reference her characteristic use of prints. All of the shop installations/sculptural work is done by Peggy Noland.
The polka-dot identity and its artifacts were created to promote a one month pop-up shop in Berlin, Germany in 2009. The business cards doubled as clothing hang-tags. The price and size of each garment could be written in the counters of the letterforms 'p' and 'd'. I also created a postcard that she gave out to visitors to her pop-up shop.