This project is a personal one that i undertook for my cousin Paul Cullen. He informed me that he was about to start fitness classes and needed a personal identity and poster to advertise his services. The finished logo is a play on his initials 'PC', and the services he is providing. The initials come together to form an icon of a person with their hands above their head, insinuating weightlifting. The logo is angled at 45 degrees so clear and equal emphasis is given to both the initials 'PC' and the icon of the person.