Pause.Rewind! is an indie brand selling derivative products of video games, which recently contacted me to realize their visual identity. The latter wanted fun and based on an original and creative concept card to communicate with their customers. Keeping the concept of keys rewind and pause of the ghetto blaster, I associated a cubecraft to self-assembly that the customer can download on the web platform of the company, via a QR code located on the card, acting as a fun based card. Here is the story of its prototype...